For Immediate Release
Mercedes-Benz Fashion Week Fall 2012 Collections- Sponsor News
New York, NY (January 31, 2012)- Today, Mercedes-Benz Fashion Week announced new and exciting information regarding this season’s official sponsors. Over the course of the event, the sponsors will be providing five-star services, products, demonstrations and amenities, all contributing to the unique experience of Mercedes-Benz Fashion Week. Outlined below is the sponsor news for the Fall 2012 Collections.
Mercedes-Benz
· Haute CARture. Two examples of superior design and craftsmanship rule the runways this season: the all new SL Roadster, a stylish, sporty and elegant luxury sports car with classic proportions, and the ML63 AMG, the perfect combination of pure performance and chic design roaring with 518 horsepower hand-built engine and an ultra luxe leather interior. Both vehicles make a fascinating fashion statement on display in the Lobby at Mercedes-Benz Fashion Week.
· Mercedes-Benz kicks off the week right with an exclusive invite only Fashion’s Night In event on Thursday, February 9th. Invited guests will take part in a Mercedes-Benz DIY Style Studio to make their own bespoke fashion accessories out of luxe vehicle materials. Naeem Khan will make a special appearance along with event hosts, Nicola Ehrenberg-Uhlig, Head of Conceptual Design Team Color & Trim for Mercedes-Benz, Erica Domesek of P.S. I made this… and accessories designer Paige Novick.
· Naeem Khan receives the distinguished title of “Mercedes-Benz Presents” designer for the Fall 2012 season. As part of the program, Mercedes-Benz is featuring a display in the lobby of Mercedes-Benz Fashion Week showcasing pieces from the Naeem Khan collection. The Naeem Khan runway show is being held on Tuesday, February 14th at 2pm in the Theatre.
· This season’s Mercedes-Benz Star Lounge is once again getting its new look from interior designer Wesley Cadle. From visually stunning wall coverings and textiles by Porter Teleo to artwork by New York native Stephanie Hirsch, the lounge will offer a luxurious and chic experience during Mercedes-Benz Fashion Week.
· Lights, camera, action! Photographers will charge at the sight of Lara Stone, the Mercedes-Benz fashion ambassador, while she shares her experience working with famed photographer Alex Prager to shoot the Mercedes-Benz International fashion key visual for Fall 2012 on Monday, February 13th.
· Mercedes-Benz is empowering fashion enthusiasts to explore their personal style through a social platform that allows for the creation of virtual sets powered by Polyvore. The Mercedes-Benz Star Style www.mbstarstyle.com initiative kicks off February 7th to usher in the start of Mercedes-Benz Fashion Week. Those attending can vote via their mobile device for their favorite set and receive a special Essie nail polish inspired by exclusive Mercedes-Benz vehicle paint colors.
• Always in Style, DHL is returning to the runways in New York for the eleventh straight season as the official logistics provider of Mercedes-Benz Fashion Week.
• DHL's capabilities targeting the fashion sector, including fashion week events worldwide, offer fuly customized, integrated logistics solutions, supply chain management services and door-to-door deliveries.
• DHL’s global expertise, service excellence and international focus, which spans more than 220 countries and territories worldwide, helps customers in the fashion and apparel industry operate more efficiently and effectively.
• DHL is proud to partner this season with LIM College and help immerse visual merchandising students into the competitive world of high fashion. The students are designing unique couture using DHL packing and shipping materials to style and trim high-gloss abstract fashion mannequins and competing to have their creations showcased at the DHL activation area in the lobby of Mercedes-Benz Fashion Week. Voting takes place online at www.zangzing.com/limdhlcontest from February 3rd - 6th, 2012.
American Express®
· Celebrating its tenth season as a sponsor of Mercedes-Benz Fashion Week, American Express®
continues to showcase its dedication and commitment to the fashion industry through its evolving roster of tailored experiences. With the return of the coveted Skybox space, the Cardmember Lounge perched high above the runways, Cardmembers will once again have unparalleled access to the week’s most exciting shows from the comfort of the plush VIP lounge.
· American Express® is proud to join Tommy Hilfiger in presenting a one-of-a-kind Spring 2012 runway show featuring The Hilfigers exclusively for American Express® Cardmembers on Thursday, February 16th at 6:30pm. For the first time ever, the designer’s fashionably fictitious family will grace the catwalk, giving Cardmembers a truly unique experience complete with pre-show cocktails and conversation with some of the industry’s biggest names. The evening will provide a unique experience that offers a deeper look into Tommy Hilfiger’s inspiration and personal style.
· In addition to Cardmember activities, American Express® is proud of its continued support of emerging designers with a $250,000 donation to the CFDA/Vogue Fashion Fund (CVFF), a program of the Council of Fashion Designers of America (CFDA). All proceeds from the sale of Skybox packages will go towards the American Express® donation. In addition, American Express® is proud to showcase its support of IMPACT: 50 Years of the CFDA – an ode to the illustrious designs of the CFDA’s many members which will mark the organization’s fiftieth anniversary in 2012.
Maybelline New York
· As the number one makeup brand worldwide, available in 129 countries, Maybelline New York continues to be the proud Official Makeup Sponsor of Mercedes-Benz Fashion Week in New York City.
· Maybelline New York, the undisputed color authority, will bring their vast beauty expertise and inspired creativity to the world’s most respected fashion platform.
· A team of sought after artists including Maybelline’s Global Makeup Artist, Charlotte Willer, and world renowned makeup artist, Charlotte Tilbury, will lead the backstage makeup teams, creating exciting looks that translate from the catwalk to the sidewalk.
· Maybelline New York will partner with a selection of heavy-hitting labels and indie darlings including BCBGMAXAZRIA, Betsey Johnson, Bibhu Mohapatra, Carlos Miele, Custo Barcelona, DKNY, J. Mendel, L.A.M.B. and more.
· Personalized color consultants and giveaways will happen every day at Maybelline’s lounge in the lobby at Mercedes-Benz Fashion Week (at pre-determined hours).
· Maybelline New York will bring the excitement and energy of the runway to women everywhere by presenting live streaming fashion shows on the YouTube Live from the Runway Channel.
· To get your behind-the-scenes beauty fix on all things fashion week, follow Maybelline on Twitter at www.twitter.com/Maybelline and on Tumblr at www.maybelline.tumblr.com.
TRESemmé
- TRESemmé, the #1 styling brand in the US, returns as the official hair care sponsor of Mercedes-Benz Fashion Week for the eighth consecutive season.
- TRESemmé shows women how they can achieve runway-ready looks at home, straight from Mercedes-Benz Fashion Week.
- TRESemmé Stylist Jeanie Syfu will be creating fashion-forward looks at the Charlotte Ronson, Tracy Reese and Rebecca Minkoff shows. Fans can find out how to recreate the looks at Mercedes-Benz Fashion Week by logging on to TRESemme.com and checking out the brand's Facebook, YouTube and Twitter updates (#TRESemmeMBFW) to get Jeanie's hair how-to’s.
- The TRESemmé Salon and Lounge, located inside Mercedes-Benz Fashion Week, will be offering guests a chance to achieve chair-worthy hair through complimentary dry-styling sessions. In addition, guests can pose for professional photos and receive free samples of the new Split Remedy Collection, available in stores this March.
W Hotels Worldwide
- W Hotels Worldwide is back for another season of its innovative, industry first initiative called Fashion Next, a global platform for rising fashion visionaries.
- Handpicked by W Hotels Global Fashion Director Jenné Lombardo, this season’s Fashion Next designers include Haus Alkire and Suzanne Rae as well as three returning designers - Bibhu Mohapatra, Nomia, and Rochambeau - demonstrating W’s commitment to supporting promising fashion talent throughout their journey.
- Four of the Fashion Next designers will present their collections in The Box venue during Mercedes-Benz Fashion Week, while Bibhu Mohapatra will stage his first-ever runway show in The Studio.
- In addition to supporting the designers during Mercedes-Benz Fashion Week, Fashion Next fosters and showcases the talents beyond fashion week through exclusive events at W Hotels around the world, bringing them front and center to new audiences in some of the most dynamic and emerging centers of style. For example, Bibhu Mohapatra will soon hold market appointments at the highly anticipated W Paris - Opéra, opening February 14, 2012.
- W Hotels is an innovative, contemporary design-led lifestyle brand and the hotel category buster with 41 hotels and retreats in the most vibrant cities and exotic destinations around the world.
Diet Pepsi
· Diet Pepsi is back as an official sponsor of Mercedes-Benz Fashion Week to refresh consumers by providing fun and uplifting moments throughout the week.
· The Diet Pepsi Refresh Studio, designed by Jonathan Adler, provides guests a place to relax and recharge in the Grand Lobby, while staying up-to-date with the week’s trends and shows.
· Diet Pepsi will also treat guests to ‘refreshing moments’ – daily, surprising experiences designed to delight and uplift fashionistas.
· Together with fashion commentator Simon Doonan, Diet Pepsi will present a cross-country runway show with looks created by regional American designers on February 9th. After the show, attendees will have the opportunity to view and interact with the looks at the Refresh Studio throughout the week.
· Follow @dietpepsi or check out Diet Pepsi’s Facebook page www.facebook.com/dietpepsi to get real-time updates from the front lines of Mercedes-Benz Fashion Week.
Fiber One Bars®
· Fiber One® Bars and Brownies are the Official Snack of Mercedes-Benz Fashion Week and this season’s must-have tasteful accessory.
· These stylish little snacks will be making a grand appearance at the Fiber One space from February 9-12 in the lobby of Mercedes-Benz Fashion Week.
· Fiber One 90 Calorie Chewy Bars and Brownies are high in fiber and taste delicious, making them the perfect portable snack to stash in your bag when you’re running from one designer show to the next.
Great Taste Giveaway for the chance to win Fiber One Bars or Brownies or one of 100 $500
gift cards for a designer handbag of their choice – a perfect prize for stashing snacks when
you’re on the go.
· Fiber One Bars®would love to hear about what hot, new fashion trends you love – especially when it comes to tasteful accessories. Visit Fiber One Bars® in the lobby of Mercedes-Benz Fashion Week or join the conversation at www.Facebook.com/FiberOne.
· Remember, when you keep Fiber One Bars and Brownies in your bag, you’ve always got great taste at your fingertips!
WGSN
· WGSN (www.wgsn.com) is proud to embark on its inaugural season as the Official Trend Sponsor of Mercedes-Benz Fashion Week. As the world’s foremost provider of strategic, creative and business intelligence for the apparel, style, design and retail industries, WGSN’s presence is long overdue at Lincoln Center.
· If you happen to miss a show, watch it in full exclusively on WGSN.com, which for the first time this year will feature every runway show from the Mercedes-Benz Fashion Week schedule.
· At the new WGSN TrendZone, located in the Grand Lobby at Mercedes-Benz Fashion Week, attendees are invited to experience WGSN trend analysis in real-time; visitors can access our cutting-edge online portal WGSN.com on-site, or speak with WGSN’s expert trend analysts, Maren Hartman and Sally Lohan, who will be on-site compiling and reporting the key trends as they happen.
· Attendees of Mercedes-Benz Fashion Week visiting the WGSN TrendZone are also invited to experience the recently launched Vogue Archive, featuring every page of every issue of American Vogue from 1892 until today. This content has never been available digitally before and is only accessible via Vogue Archive and through WGSN.
· WGSN’s 38,000 subscribers are an elite group of tastemakers and influencers who currently have exclusive access to all the latest global trends in color, textile, design and retail at the click of button. To find out what they know, visit www.wgsn.com/mbfw during Mercedes-Benz Fashion Week and register for a free Spring/Summer ’13 Key Items Report.
· Don’t forget to check out the new WGSN blog at http://wgsn.tumblr.com/ and follow @WGSN on Twitter for comprehensive coverage of Mercedes-Benz Fashion Week!
ideeli
· ideeli (www.ideeli.com), the online retailer specializing in limited-time sales, will bring the excitement of Mercedes-Benz Fashion Week to its 5 million members by providing incredible "front row" access to the shows at Lincoln Center through:
· A week long Mercedes-Benz Fashion Week online “shop in shop” featuring curated daily sales from designers including BCBGMAXAZRIA, Candela, Joseph Abboud, Nicole Miller, Custo Barcelona, Tommy Hilfiger, Vivienne Tam, L.A.M.B, Tadashi Shoji, Betsey Johnson, Badgley Mischka, Calvin Klein and more.
· The launch of “The Buzz” (www.ideeli.com/thebuzz) - ideeli’s all-encompassing social style hub with live streaming runway shows, special sales and giveaways, as well as exclusive ideeli content featuring interviews and tips on how to rock the trends seen on the runway.
· Live updates on Twitter from @ideeli and on Facebook at www.facebook.com/ideeli.
The New York Times
· The New York Times is celebrating Mercedes-Benz Fashion Week with a wide array of editorial and digital offerings designed to bring readers into all elements of the shows.
· The Fashion section online (http://www.nytimes.com/fashion) serves as a launching point for readers to find all that The Times is offering, with frequent in-depth show reviews by top critics, daily wrap-ups and behind-the-scenes coverage.
· The Collection, a new app from The New York Times, also creates a new way for tablet readers to experience fashion coverage from The Times. The Collection builds on exclusive coverage from Styles, T Magazine and the International Herald Tribune and adds slide shows, video and updates from The Times’ fashion blogs.
· Coverage will feature Bill Cunningham’s street fashion, along with comprehensive reviews by Cathy Horyn, Suzy Menkes and more.
· In addition to the in-depth written and visual coverage of Mercedes-Benz Fashion Week from The Times’ Fashion & Style section and T Magazine, readers can enjoy countless multimedia features online from photo slide shows and videos to interactive social media components. Video features will include street fashion and the “Morning T” interview series with top-notch guests. A runway player will showcase photos from a hundred New York runway shows, as well as slide shows of backstage and party photos.
· Throughout the week, On the Runway (www.runway.blogs.nytimes.com) and The Moment (www.tmagazine.blogs.nytimes.com) will be offering the latest news and continuous updates from the runways, and Times editors and reporters will be posting updates on Twitter @nytimesfashion, @CathyHorynNYT, @ericwilsonnyt and more.
The Fall 2012 Collections will feature Nicholas K, BCBGMAXAZRIA, Kaelen, Richard Chai, Honor, Tadashi Shoji, Candela, Chadwick Bell, Joseph Abboud, PARKCHOONMOO, The Greenshows - Collection Previews, Concept Korea, General Idea, Rebecca Taylor, Brandon Sun, Rebecca Minkoff, Tommy Hilfiger Men’s, Nicole Miller, Katya Leonovich, Charlotte Ronson, Academy of Art University, Ruffian, Lacoste, Porter Grey, Jill Stuart, Son Jung Wan, Mara Hoffman, Rafael Cennamo, Hervé Léger by Max Azria, Vantan Tokyo, Tibi, Monique Lhuillier, L.A.M.B., Venexiana, Lorena Sarbu, Lela Rose, Derek Lam, DKNY, Tracy Reese, Joy Cioci, Custo Barcelona, Diane von Furstenberg, Falguni & Shane Peacock, Y-3, Carmen Marc Valvo, Mathieu Mirano, Timo Weiland, Jenny Packham, Negarin, Carolina Herrera, Carlos Miele, Zang Toi, Emilio Cavallini, Donna Karan New York, Reem Acra, Yeohlee, Bibhu Mohapatra, Betsey Johnson, Leather Japan 2012, Prete & Bruno, Norisol Ferrari, Tory Burch, J.Crew, Badgley Mischka, Vera Wang, Diesel Black Gold, Fotini, Naeem Khan, Dennis Basso, Pamella Roland, Haus Alkire, Narciso Rodriguez, EMERSON, Whitney Eve, Michael Kors, Rochambeau, Nanette Lepore, Ports 1961, Joanna Mastroianni, J. Mendel, Levi’s, Suzanne Rae, Milly by Michelle Smith, Farah Angsana, Anna Sui, Nomia, Vivienne Tam, b michael America, Ralph Lauren and Calvin Klein Collection
Title sponsor Mercedes-Benz is joined by DHL, American Express®, Maybelline New York, TRESemmé, W Hotels Worldwide, Diet Pepsi, Fiber One® Bars, WGSN, ideeli, Sherry-Lehmann Wine & Spirits as well as the following media outlets: The New York Times, Women's Wear Daily and Getty Images. Mercedes-Benz Fashion Week features shows and presentations of over 90 designers. Over 100,000 guests will pass through Lincoln Center in eight days, as top international designers showcase what they have in store for Fall 2012.
Mercedes-Benz Fashion Week is an IMG event.
The Fall 2012 Collections will take place February 9th-16th, 2012.
Press and Industry Registration is now open at registration.mbfashionweek.com
Official schedule is available at newyork.mbfashionweek.com/schedule
For more information please visit us online at newyork.mbfashionweek.com
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Contact:
Andrew Serrano
IMG Fashion
212.774.4437
Andrew.Serrano@imgworld.com
212.774.4437
Andrew.Serrano@imgworld.com
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