BOYS & GIRLS
CLUBS OF AMERICA PARTNERS
WITH EPA’s ENERGY
STAR ON “THE LORAX PLEDGE DRIVE” TO
HELP FAMILIES SAVE
ENERGY AT HOME
Initiative
Aligns with the Blu-ray™/DVD
Release of Dr. Seuss’ The Lorax on August 7
To
Get Youth Engaged in Energy Saving Efforts
WASHINGTON, June 28, 2012 – Today, Boys & Girls Clubs of
America (BGCA) announced the launch of “The Lorax Pledge Drive,” based on Universal
Pictures’ Dr. Seuss’ The Lorax movie, to engage Club members in helping their
friends, families and communities save energy, money, and make a difference for
the environment. “The Lorax Pledge Drive”
is part of BGCA’s participation in EPA’s Team ENERGY STAR® initiative
to educate American youth about the benefits of saving energy. The effort also extends EPA’s collaboration
with Dr. Seuss’ The Lorax, currently
the biggest animated film of the year, coming to Blu-ray™ and DVD on August 7.
EPA’s Team
ENERGY STAR empowers kids to help protect the climate through
easy-to-implement, money-saving actions and provides them an outlet for sharing
their passion for preserving the environment. With Dr. Seuss’ The Lorax as the engaging theme for Team ENERGY STAR,
kids can learn and have fun at the same time.
BGCA, which
serves nearly four million young people through some 4,000 Clubs, have joined
EPA in this effort by running their own Team ENERGY STAR Challenges. Club
members are encouraged to participate in energy-saving projects and are
recognized by EPA and provided additional rewards donated to BGCA from Samsung
Electronics America. “The Lorax Pledge
Drive” is their latest challenge. Clubs collect pledges to save energy among
their friends, families and others. Top
pledge drivers will win an ENERGY STAR qualified Samsung LED TV and a library
of Universal titles. The grand prize for winners who sign up the most new
pledges will be a trip to Universal Studios Hollywood.
“This
partnership with EPA’s Team ENERGY STAR is a valuable part of our many
successful initiatives to inspire good character and citizenship in the young
people we serve,” said Romero Brown, Vice President of Program and Youth
Development Services, Boys & Girls Clubs of America. “I can’t think of any
better opportunity than the widely anticipated Blu-Ray/DVD release of Dr. Seuss’ The Lorax to show the world
how we’re empowering young people to make a difference in the fight against
global warming.”
“EPA is
proud to work with The Boys & Girls Clubs of America to help engage
America’s youth in protecting the climate by providing them with ways to help
their families save energy at home,” said Jill Vohr, Director of Marketing,
EPA’s ENERGY STAR Labeling Branch, “Effectively reaching the next generation of
environmental protectors is critical to the future health of our planet and
bringing together the Boys & Girls Clubs and Dr. Seuss’ The Lorax is a
great way to do that.”
“With
his classic book, The Lorax, Dr. Seuss found a compelling and hopeful
way to
teach
kids about the importance of being good shepherds of the environment by
conserving natural resources,” said Craig Kornblau, President, Universal
Studios Home Entertainment. “Universal is extremely pleased to join with
the Boys and Girls Clubs of America and EPA’s Team ENERGY STAR to continue
educating young people and spread Dr. Seuss’ message, which is just as
important today as it was 40 years ago.”
About
Dr. Seuss’ The Lorax
The
imaginative world of Dr. Seuss comes to life like never before in this visually
spectacular adventure from the creators of Despicable Me!
Twelve-year-old Ted will do anything to find a real live Truffula Tree in order
to impress the girl of his dreams. As he embarks on his journey, Ted discovers
the incredible story of the Lorax, a grumpy but charming creature who speaks
for the trees. Featuring the voice talents of Danny DeVito, Ed Helms, Zac
Efron, Taylor Swift, Rob Riggle, Jenny Slate and Betty White, Dr. Seuss’ The
Lorax is filled with hilarious fun for everyone!
About
BGCA
For more than 100 years, Boys &
Girls Clubs of America (GreatFutures.org) has enabled young
people most in need to achieve great futures as productive, caring,
responsible citizens. Today, some 4,000 Clubs serve nearly 4 million
young people through Club membership and community outreach. Clubs are
located in cities, towns, public housing and on Native American
lands throughout the country and on U.S. military installations
worldwide. They provide a safe place, caring adult mentors, fun
and friendship, and high-impact youth development programs on a daily
basis during critical non-school hours. Club programs promote
academic success, good character and citizenship, and healthy lifestyles. In a
Harris Survey of alumni, 57 percent said the Club saved their lives. National
headquarters are located in Atlanta. Learn more at http://bgca.org/facebook and http://bgca.org/twitter.
About Universal
Studios Home Entertainment
Universal
Studios Home Entertainment is a unit of Universal Pictures, a division of
Universal Studios (www.universalstudios.com).
Universal Studios is a part of NBCUniversal , one of the world’s leading media
and entertainment companies in the development, production and marketing of
entertainment, news and information to a
global audience. NBCUniversal owns and operates a valuable portfolio of news
and entertainment television networks, a premier motion picture company,
significant television production operations, a leading television stations
group and world-renowned theme parks.
Comcast Corporation owns a controlling 51% interest in NBCUniversal, with GE
holding a 49% stake.
About ENERGY STAR
ENERGY STAR is a program of the U.S. Environmental Protection Agency
helping us save money and protect the environment through energy-efficient
products and practices. Now celebrating its 20th anniversary, ENERGY
STAR has nearly 20,000 partners committed
to improving the energy efficiency of products, homes, buildings and businesses and the ENERGY STAR label can be found on more than 65
product categories. In 2011 alone,
Americans, with the help of ENERGY STAR, saved enough energy to avoid
greenhouse gas emissions equivalent to those from 41 million cars — all while
saving $23 billion on their utility bills.
FOR FURTHER INFORMATION:
Media Contacts
BOYS & GIRLS
CLUBS OF AMERICA
Kinetra
S. Joseph, (404) 487-5421
Lead Director, Public Relations
kjoseph@bgca.org
Lead Director, Public Relations
kjoseph@bgca.org
EPA, ENERGY STAR
Molly
Hooven, (202) 564-2313
Press
Officer, EPA
hooven.molly@epa.gov
UNIVERSAL STUDIOS HOME ENTERTAINMENT
Evan
Fong, (818) 777-5540
Vice
President, Publicity
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