Last night sporting giant Pelé was out and
about in NYC to launch his first mobile gaming app Pelé: King of Football
(www.peleapp.com) with an intimate panel
discussion for football fans in the Soho Apple store. Those in attendance
cheered for the living sporting legend as he shared stories about his
collaboration with the app and his life journey. Joined by Pelé: King of
Football creators, Cosi Productions, the event included a Q&A with the
legend himself moderated by sports anchor Georgie Thompson and a live demo of
the game.