FASHION NIGHT OUT IN NYC: RETAIL STORES TURNED INTO "NIGHTCLUBS"

Fashion, Fashion, Fashion!

It was simply chaotic in the Meatpacking District yesterday evening.
Stores were open until 11-12pm with DJs spinning, drinks served and promotions given away...people were lining up to get in their favorite stores. In the US, American Vogue has joined with NYC & Company, the City of New York, and the Council of Fashion Designers of America to enliven again the consumer spirit that churns the economy and boosts the local industry of America’s fashion capital, New York City. Next only to finance, fashion is the second-largest sector of industry in New York City—the headquarters of more than 800 fashion companies employing 175,000 people and generating $10 billion in total wages. At City Hall’s May 20 press conference to announce Fashion’s Night Out, Vera Wang said, "To put it bluntly, if people don’t shop, people lose their jobs." Please help the retailers! lol

The first evening of New York Fashion Week, Fashion's Night Out is celebrating the retail business to encourage and help retail stores, who have suffered a lot especially in this economy. It seemed to me like most people were there more for the promotions and free drinks/foods lol... rather than shopping. It was a fun night out with friends, definitely Sex and The City style...

At the Diane Von Furstenberg store, a hundred of young women and a few men (boyfriends) were waiting in line to have their photograph taken with Diane in person. She was there signing signing autographs and yes she seemed genuinely nice and pleasant, a warm and kind woman...yet so powerful.

At SCOOP, they were promoting a new lip gloss that plumps the lips yet has HOODIA an active herbal ingredient to cut appetite...now that sounds gross if you ask me. I do not want to starve myself but it seems like most women want to look like Angelina Jolie these days. The lip gloss were going for $20 each and the promotion was if you buy 2 you get the 3rd one free. Who needs 3 of those? lol...At least, Veronica, one of he spokes model of the lip gloss, looked like she was having fun promoting it.

It was definitely a fun night but not sure it was lucrative for the retailers...

By: To-Tam & To-Nya Ton-Nu AKA " The SACHIKA twins"
www.SACHIKA.com